WebMD

The Programme

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

What You Will Do

• First draft of Marketing Messages for assets to promote important content online and offline.
• Point of contact between low tier vendors and Marketing Manager (ie translation agency).
• Identify articles for Paid Search/Paid Social using Tableau reporting.
• Assist on ad hoc projects for marketing such as JIRA ticket creations, creative brief drafting.
• Create draft reports for Global stakeholders and Heatmaps for editors to provide statistics on trending articles.
• Gathering statistics on in-language traffic.

Required Skills and Abilities

• Minimum 3.2 GPA.
• Enrolled in Undergrad or Graduate program and returning for the Fall 2020 semester.
• Marketing, Statistics, Communications, English, Advertising, Digital Marketing majors or concentration.
• Professional marketing exposure.
• Part of an extracurricular activity highly encouraged.
• Second language highly encouraged.
• Attention to detail is crucial.
• Part of an extracurricular activity highly encouraged.